During the conversation, Lin made it clear that Gigabyte is not just looking to copy what others have already done. The company has a specific condition before moving forward with any product launch. They are asking themselves a critical question: “What can we do differently?”
This question highlights the importance of having a unique selling point. Lin emphasized that without a clear feature or advantage that sets their device apart from the competition, Gigabyte will not release a product. The market for gaming handhelds is becoming crowded, and simply making another device is not enough.
Gigabyte is already a major name in the computer hardware industry. They are famous for producing high-quality graphics cards, motherboards, and laptops. Their experience in building PC components gives them a strong technical foundation to work from.
However, building a handheld gaming console is a different challenge. It requires balancing performance, battery life, screen quality, and user comfort. Gigabyte needs to ensure that any device they create meets the high expectations of gamers.
The mention of CES 2026 suggests that the company is actively looking at new technology. CES is one of the biggest technology trade shows in the world, where companies often reveal their latest innovations. It is the perfect place to gauge industry trends and consumer interest.
Competition in this space is already fierce. Besides the Steam Deck, other companies like ASUS with their ROG Ally and Lenovo with the Legion Go have entered the market. Each of these devices tries to offer something unique to attract players.
For Gigabyte to succeed, they will need to leverage their expertise in PC hardware. Perhaps they could focus on higher performance components or better cooling systems. Another possibility is creating a device that bridges the gap between a handheld and a desktop PC.
The decision to enter this market is not being taken lightly. The company understands that consumers have many choices already. They need to provide a compelling reason for gamers to choose a Gigabyte device over others.
Lin’s comments suggest that the project is still in the planning stages. No specific timeline was given for when a device might be announced or released. The company is likely conducting market research and technical feasibility studies.
The gaming community will be watching closely. If Gigabyte can bring their hardware expertise to a handheld format, it could result in a very powerful device. However, the success will depend entirely on finding that special feature that makes it stand out.
As the technology continues to evolve, more companies may try to enter the handheld PC gaming space. Gigabyte’s potential entry shows that the market is seen as a significant opportunity for growth. The coming years will reveal whether they can answer their own question about what makes a device truly different.
